Marketing in the News

       I found an article written by Dave Lee titled "Twitters troubles are perfectly timed for Meta" on Bloomberg's site. I picked this article because I have been watching Twitter change since Elon Musk took over. It has been interesting to watch the slow train wreck for the past few months. Almost immediately after he started running things, he made a payment option for people who were already verified. You can also pay to make your account verified if you did not have it before. There are other apps that you can use that don’t incur a monthly cost.  People had mixed feelings about it. It takes work gaining followers and getting the verified check mark next to your name. If you already achieved that, it might be off putting to know someone can just pay for that now. Having to pay to keep it is probably frustrating.

    The article goes over the most recent changes made to Twitter. They have put a daily limit on the number of posts you can see now. The servers can only take so much, and it is necessary to keep it running smoothly. The article mentions Meta's similar new app Threads should be releasing 'any day now'. According to the article, Threads even showed up on the app store for a few minutes but was taken off not long after. Meta never addressed it. Meta is familiar with running a platform with a lot of users. They handle Facebook, WhatsApp, and Instagram. It will be interesting to see how things go. Meta could potentially launch an app that makes Twitter irrelevant. If Threads has the features that users love about Twitter, they could have a problem. Changing so many features now is not the best idea.

    Twitter has been a widely used social app for a while now. People can use it to connect with and keep up with people all over the world from different backgrounds. Twitter was a unique social app that had loyal users. Facebook has been viewed as an app that is ancient compared to newer apps like Tik Tok. Twitter has been seen as an app that isn’t overloaded with influencer content. They have been trying to cut costs. This has led to the changes that not everyone is very happy about. Changing the way people interact with the app may lead to them leaving. If I was in charge, I would try to fix the scrolling problem. Even if it means having to buy new or more servers to do it. I do not think that is an area where I would cut costs. I would want to continue a high level of engagement with the app.  I would also let people know a timeline of when it will be fixed, instead of making jokes on the platform about it. Elon musk has said some questionable things on Twitter.  I have learned that even brilliant individuals don't always interact with the public in the best way. I do not think they are making the best business decisions for the app.  

https://www.bloomberg.com/opinion/articles/2023-07-03/twitter-s-troubles-come-at-the-perfect-time-for-meta?sref=X9N3NABa 

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