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Showing posts from July, 2023

Social Listening

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      I wanted to do this blog on the new social media app threads. I wasn't sure where I should pull off comments for the assignment. I asked my daughter and she recommended Hasbro. We looked them up and they do a pretty decent job of marketing on social media. I was excited to see they are releasing a new version of furbys. Judging by the comment section, I am not the only one. Hasbro also announced their 100 year anniversary. They have a lot of nostalgia inducing products for a lot of people. They have introduced different games and toys for children and families to enjoy together. I think that is part of the company's value proposition. Children learn through play and it is also a way for families to spend time together. Children have enjoyed play-doh for years. My family still enjoys playing games together.      The post announcing the new furby had a lot of positive comments. Issac-dx said "THEY ARE BACKKKK NO WAYYYYY AAAAAA" in all caps with the crying emoji. F

Marketing in the News

         I found an article written by Dave Lee titled "Twitters troubles are perfectly timed for Meta" on Bloomberg's site. I picked this article because I have been watching Twitter change since Elon Musk took over. It has been interesting to watch the slow train wreck for the past few months. Almost immediately after he started running things, he made a payment option for people who were already verified. You can also pay to make your account verified if you did not have it before. There are other apps that you can use that don’t incur a monthly cost.   People had mixed feelings about it. It takes work gaining followers and getting the verified check mark next to your name. If you already achieved that, it might be off putting to know someone can just pay for that now. Having to pay to keep it is probably frustrating.     The article goes over the most recent changes made to Twitter. They have put a daily limit on the number of posts you can see now. The servers can